Tataee

Vlad Irimia

Also known as Tataee (Mr. Juice)
This performer (group) in the Internet: http://twitter.com/tataee, http://en.wikipedia.org/wiki/Tataee

Discography of Tataee:

# Release title Total tracks Type of release is Imprint date Label


Tataee was responsible for moving Romanian hip hop music away from from the avant-noise and political stance of Romanian early rap groups such as [a=R.A.C.L.A.] or [a=Parazitii]. With the help of Romanian keyboardists such as [a=Edi Schneider] or [a=Camil Beldeanu], Tataee blended funk and jazz to pioneer his own variation of the gangsta rap sound. Together with Romanian rap artists [a=Uzzi] and [a=Caddy (2)] he founded [a=B.U.G. Mafia], a group that went on to become one of the most influential gangsta rap acts in Romania.

Tataee (born Vlad Irimia October 17, 1976) became involved in hip-hop during the early '90s performing at local parties and clubs together with other Romanian hip hop heavyweights such as M&G or Paraziţii around Bucharest and making a handful of recordings along the way.

Tataee released his first album with B.U.G. Mafia, "Mafia", in late 1995 and although the album's sound quality was not what what he had orignally hoped for, the album's content created enough controversy around the group to enable them to sign a contract with [a=Cat Music], Sony Records' local branch and one of the first professional record labels established in Romania.

The group released an EP and a full length studio album the following year and hit singles such as "Pantelimonu' Petrece" (Pantelimon's Having A Party) or "Născut Şi Crescut În Pantelimon" (Born And Raised In Pantelimon) quickly gained them national fame. Soon, most rap records imitated their sound, and his productions for [a=La Familia (5)] and XXL & 10 Grei became massive hits.

During the years Tataee has used his creativity and vision to become a pioneer in the Romanian music industry. He served as an executive producer for some of the most acclaimed hip hop albums releasd in Romania, helping launch careers of artists such as [a=Grasu XXL], [a=Bitza], [a=Maximilian (4)] or [a=JerryCo]. Since 2010 he has been the official manager of his own group, B.U.G. Mafia, handling its business decisions as well as music production. This year also marked a premiere in Romanian music, as Tataee stopped the group's physical releases and decided to release free music on the Internet and sign commercial partnerships with various well-known brands to support production costs for future albums. He applied the same strategy when executive producing [a=JerryCo]'s debut album, "Orice E Posibil" (Anything Is Possible) and even although the album was less successful than Tataee's previous works, Romania's declining music market and its constantly increasing Internet market proved his inclinations were correct at the time.


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