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Paula Scher (born 1948 in Virginia) is an American graphic designer and artist.
She studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher with friend Terry Koppel, and in 1991 she joined the Pentagram design consultancy as a partner.
Scher has been inducted into the Art Directors Club Hall of Fame (1998), received the Chrysler Design Award for Innovation in Design (2000), and a Gold Medal from the American Institute of Graphic Arts (2001). Some of her work is in the permanent collection of the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Her album designs have earned her four Grammy Award nominations.
As an artist she is known for her large-scale paintings of maps, covered with dense hand-painted labelling and information. She was involved in the planning of a new multi-use "urban center" in the Mount Vernon Square neighborhood of Washington D.C., and teaches at the School of Visual Arts in New York.